What Is SimilarWeb? How Does It Works?

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What is Similarweb Pro? 

As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. From the curious individual to the enterprise business leader, we empower anyone to make smarter decisions by understanding why things happen across the digital ecosystem.

What Makes SimilarWeb Useful?

Even though SimilarWeb isn’t 100% accurate, it gives you the ability to see your competitors’ traffic sources. It’s also a quick way to see who the largest players in your space are, and to get a sense of their respective sizes. And you can use SimilarWeb, to see more granular detail into, for example, exactly which referral sources are most important among your competitors or in your industry. If you upgrade to SimilarWeb Pro, you get access to a host of features, including device distribution, audience info, and traffic share from various social media networks.

Key Features

Traffic Overview

Even if the “Traffic Overview” section were the only thing SimilarWeb offered, it would still be worth using. Start by going to similarweb.com and entering any URL in the search box. (Pro Tip: You can also see SimilarWeb data for any website you’re visiting in just one click by setting up a custom bookmarklet or installing the SimilarWeb Chrome extension. This is super helpful if you’re doing a lot of competitive analysis.

Engagement Metrics

You can also see engagement metrics like average visit duration, page views, and bounce rate.










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